The story of Pure Gym in the UK illustrates the difference Nayax’s cashless vending solutions make to operators and consumers. Pure Gym wanted to explore the possibility of offering different payment methods on their premises.

Customers Rely On Convenience Of Cards
“When you go to the gym you don’t want to be carrying lots of cash around with you. Apart from the question of security, these days we have come to depend on the convenience of cards” vending machine operator GVS’s National Account Manager Pat Gibney points out.

Introducing Cashless Vending
Pure Gym began working with Nayax in 2014 and within a month all the new cashless vending machines were supplied and installed and the 100 machines that they already possessed were retrofitted with cashless payment capability.

Lewis Zimbler, Operations Director at Nayax UK, worked closely with Pure Gym and GVS to deliver the solution: “The project was a great success. Our Nayax Cashless Payment solution is designed to combine financial services with the latest technology so that vendors can benefit from cashless vending systems without being concerned with merchant accounts or data security.

3. Get Valuable Insights
Nayax Core, Nayax’s management suite can be used to create reports and to analyze valuable insights about what residents buy, when they buy it and which machine they buy it from. Getting information about which products are most popular helps facility managers provide the students with what they want.

4. Grow Substantially
Adding a consolidated and simple prepaid solutions to their facilities helped My Space grow by 50% year on year over the last three years. And all that through automated solutions, which means that they didn’t need to hire any additional staff to implement this solution.

How Nayax's Solutions Can Cover Your Residents' Every Need

Increased Average Spend
Not only does the cashless system make life easier for Pure Gym customers who have forgotten to bring cash, but it also facilitates more sales because their spend is not limited by the amount they have in their pocket. As a result, since introducing the cashless payment system, there has been a significant uplift in sales.

Pure Gym was delighted with the cashless vending solution and continues to roll it out with every new gym they open. As of 2019, there are over 230 branches of Pure Gym across the United Kingdom with over 500 vending machines fitted with Nayax card readers.